STONYFIELD ORGANIC
Bringing the farm to creators and editors.
Planned and produced three-day influencer farm tours and one media tour, coordinating the experiences, logistics and media relations.
The programs brought creators and journalists closer to the farms and people behind the brand, contributing to coverage in Parade and Simply Recipes.
A group of influencers on a Stonyfield Organic direct-supply dairy farm.
Resulting coverage in Parade Magazine
Managing a national PR program.
Managed a six figure external PR agency contract, including annual planning, budget forecasting, program priorities and activation execution.
Supported major brand activations, including a the announcement of a celebrity influencer partnership with Ms. Rachel.
Result: The 2025 PR program generated 12 billion reported brand impressions.
Bringing the brand's impact story to life.
Led production and publication of the annual Stonyfield Impact Report, managing external contractors and the review process.
Supported media relations for the brand and its leadership, securing a Parents magazine placement featuring cofounder Gary Hirshberg.
