Senior-level PR strategy and media relations for growing food and consumer brands.
WHO WE WORK WITH
We support the teams behind the brands working to make the food system better: organic and better-for-you CPG, purpose-driven food and outdoor companies, and the people building them.
With 18 years in natural foods, Good Point Projects steps in as an extension of your team. We build the strategy, run the media relations, and stay hands-on through execution, so growth doesn't outpace your capacity to tell the story right.
We're the right partner when you're:
Entering Whole Foods or another major retailer. Launching a new product. Building a sustainability story that holds up to scrutiny. Growing distribution and need the press to stay informed of your news.
PRESS COVERAGE SECURED FOR OUR CLIENTS
Work with Good Point
Good Point Projects helps develop impactful PR strategies and align communications with brand priorities, campaign calendars, product launches, and mission-driven storytelling.
We help brands find the message that lives between what a brand stands for and what people care about. We corral internal stakeholders, surface the opportunities worth telling, and build the communications programs that carry them forward, whether that's a plan around a product launch, the story inside a new campaign, a season of news, or the case for why a brand's mission matters to the people you’re trying to reach.
The heart of Good Point Projects is the moment something clicks: when the right story makes an idea clear and compelling, and the path forward becomes obvious.
Meet Jess
Jess founded Good Point Projects in Boulder, Colorado and has spent 18 years building earned media programs for natural food and outdoor brands. She specializes in getting mission-driven companies in front of the journalists who matter to them, top-tier, niche, and trade press alike, and in designing the dinners, desksides, and brand experiences that turn coverage into real relationships.
BRANDS WE’VE SUPPORTED
Kind Words
“In just a few encounters, you’ve made a lasting impression. Your gift is attentive, genuine listening—your empathy is palpable, and you’re generous in sharing your learnings, business acumen, and your overall smarts. You do all of it with kindness, and it truly resonates in your voice, your eyes, and your smile.”
-GOOD HOUSEKEEPING BEAUTY LAB MANAGER