DiveWire by Industry Dive

In October 2020, Industry Dive hired me to apply my 12 years of experience as a PR practitioner to build their cross-publication press release distribution service.

Along with the incredible internal product, design and engineering teams I served as the Senior Director to build DiveWire by Industry Dive. The product supports PR Managers as they hustle to distribute news.

The product is a self-publishing tool that allows PR leads to post and promote their news release directly to readers across Industry Dive’s business news sites.The product is easy to use, affordable and provides automated reports to help improve result reporting during client meetings.

In addition to building the product and bringing the product brand to market, I built a customer service program, consulted with hundreds of brand communications teams around B2B PR strategy and helped lead our sales team to 33% revenue growth year over year.

I have absolutely LOVED this project and have met remarkable communications professionals, colleagues and friends.